{"id":3525,"date":"2020-04-20T09:25:23","date_gmt":"2020-04-20T08:25:23","guid":{"rendered":"http:\/\/www.natashabray.com\/web\/?p=3525"},"modified":"2021-12-14T15:45:25","modified_gmt":"2021-12-14T15:45:25","slug":"power-of-authenticity","status":"publish","type":"post","link":"https:\/\/www.natashabray.com\/web\/2020\/04\/20\/power-of-authenticity\/","title":{"rendered":"The Power of Authenticity"},"content":{"rendered":"

Authenticity is something we all want to have in our lives. For many, it\u2019s about the power to be you. To love, trust and respect yourself and your opinions, beliefs and thoughts and be guided by that authenticity. For others, it\u2019s the freedom to live an unfiltered life, where you\u2019re unapologetically you.<\/p>\n

In business especially, authenticity is a word that\u2019s freely branded around as a way to build trust and likeability. However, once we start paying attention to their actions, we\u2019re often left disappointed by their inauthenticity.<\/p>\n

Authenticity may be powerful and freeing, but for many women, it\u2019s something they struggle to adopt and implement. The wounds of the past hold them back and putting on a brave face is something that\u2019s been done so often, they don\u2019t know what is and isn\u2019t real anymore.<\/p>\n

So why do so many women struggle to be authentic? And how can you learn to embrace authenticity in your life and business?<\/p>\n

What it means to be authentic<\/h2>\n

It starts by understanding what it really means to be authentic.<\/p>\n

Authenticity isn\u2019t about being loud and arrogant, it\u2019s about being yourself in a way that\u2019s transparent, raw, honest and vulnerable. The authentic woman is someone who isn\u2019t afraid to speak her truth and do what she loves. She listens to her thoughts and inner guidance and is present in the moment, safe in the knowledge that she isn\u2019t held back of filtered in any way. Authenticity is about being real.<\/p>\n

Authenticity is also powerful. It\u2019s about having the power to be you and to live life on your own terms. To love, trust and respect yourself and your opinions, beliefs and thoughts. Your behaviour is consistent no matter what the situation and your thoughts, actions and words are loving and unified. You\u2019re happy to own how strong and loving it feels, to stand in your own light and power.<\/p>\n

Inauthenticity, however, leaves you feeling socially and personally awkward at times. Resentful of others and scared to speak your mind, in case others may negatively react. There\u2019s a deep fear that others won\u2019t like you or will be upset in some way by you – or you, them. This often leaves you feeling scared, misunderstood and fearing that no one knows the \u2018real you\u2019.<\/p>\n

Why so many women struggle with authenticity<\/h2>\n

So why this struggle to be authentic? There are so many reasons you may feel this way. However, in my experience, the clients who come to me for RTT usually have one or more of the following fears and limitations:<\/p>\n